Tumblr, a website that has become increasingly popular among young adults, is about to become a part of another well-known internet service, Yahoo. Yahoo has agreed to buy Tumblr for $1.1bn in cash.
Tumblr combines blogging with social networking as users are able to connect through postings of pictures, "reblogging," "tagging," and commenting, and currently hosts over 100 million users. The growth of Tumblr has led to many companies and agencies' use of the website as a facet for advertisements.
As a once avid Tumblr blogger, I enjoyed and respected Tumblr's independence and ad-free environment. However, recently the website has become a forum for people to sell products and advertise companies.
Now that Tumblr will be integrated into Yahoo services, Tumblr users question to future prosperity of the website. Will Yahoo help bring more users to increase traffic or will Yahoo cause its downfall? Yahoo has been eclipsed by Google, Facebook, and Twitter, so can it really increase Tumblr's popularity?
News Corporation bought MySpace but sold it for a fraction of the price paid. As of now, Tumblr users can only await the future of the blogging forum where they spend much of their precious time.
Manlin Yao
Staff Editor
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