Two blogs that I follow are The Conscience of a Liberal, an op-ed column by Paul Krugman for the New York Times, and Fashion Toast, a fashion blog by Rumi Neely, a style icon who's been writing since 2008.
The Conscience of a Liberal is an op-ed column published by the New York Times. He's a Nobel Prize winner in economics, with a focus on international economics, liquidity traps, and currency crises, and he's one of the most influential economists in the world today. His blog covers serious topics, of course, such as the value of the euro and the application of Keynesian economics, but he writes in a light, casual, humorous tone and includes graphs, charts, and other visuals to help the viewer process information easily.
On the other hand, Fashion Toast is a blog written by Rumi Neely, a fashion blogger of Japanese, Scottish, and Dutch descent. She writes about her life and involvement in the fashion industry, as well as analysis and criticism of new trends and designer collections. Neely has a strong voice in her blog posts, bolstered by the vivid images, usually taken by Colin Sokol. She describes her travels and experiences to places like Hong Kong, Paris, and more, all the while documenting her outfits and latest finds.
The two blogs are vastly different in content, of course, but they do share the same tone and voice... serious and professional, yet personable. Neely's blog is filled with photography to supplement her text posts, while Krugman primarily posts text with infographics to assist the reader. Personally, I like both formats because they each fit the subject matters of the blogs well.
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